Something I’ve been thinking about is what is pain and what is painful. As the more painful a problem is the better the app is which solves that pain.

I’ve settled on few pains.

The pain of losing time

People want to save time and if you provide a solution which saves a lot of time you can charge for it easily.

  • DoorDash, Uber, Google Calendar, PictureThis, Hashtag Expert

The pain of losing out on money

People are fairly rational and therefore will try to save money.

  • CardPointers, Coinbase, Robinhood

The pain of losing health

People want to stay young and healthy.

  • Noom, FitnessAI, Calm, Peloton

The pain of boredom

People want to be entertained.

  • Netflix, TikTok, Reddit, Games