Something you should think about when developing apps is how you want to monetise it.

Theres two main families of app monetisation: IAP and Ads.

In App Purchases

In app purchases are usually split into four categories.

1. Out right purchase: self explanatory, the user gets full access. Usually reserved for a full game package.
2. Subscriptions: dominant strategy in non gaming apps, can be seen in popular mobile games as season passes. Great to create alignment between the user and the app.
3. Consumables: things to improve or accelerate the game. Coins, gems, boosters, those candy crush retry hammer things.
4. Non-consumables: more permanent things that alter the longer app or game experience. Loot boxes, ad removal.

Advertisements

Ads usually come in three flavours.

1. Banner ads: the least profit
2. Interstitial ads: the middle profit
3. Video ads: the most profit

   Which one should you choose?

   One of the main things to consider is that to make ads worthwhile you need scale. Another thing to consider is how painful of a problem you are solving for the user. Is this something they’re willing to pay a lot for or are you just solving their temporary boredom.