Here’s some data on what mobile app (CPIs) cost per installs look like.

In general CPI looks like: (theres huge variations)

• Hypercasual games: 10-50 cents
• General apps and standard games: 1-5$
• Finance (Banking,Crypto,Gambling): $5+

The reason for these distributions are with how each of these categories monetise their users.

• Hypercasual games: Ads
• General apps and standard games: In app purchases and subscriptions
• Finance (Banking,Crypto,Gambling): Management fees, transaction costs, betting odds.